Scaling interactive, recruitment marketing, social media campaigns

A key to a successful recruitment advertising campaign is getting the right opportunity in front of the right candidate at the right time. But what if the right candidate isn't actively searching for a job, or isn't using the media that you're using?

Today's guest, Sam Beiler of Boostpoint, comes at the problem with an unusual approach: instead of trying to force these candidates to find and apply through traditional sources like job boards or LinkedIn, reach them in an efficient, effective manner through Facebook, Instagram, and even TikTok.

Our cohosts, Steven Rothberg of College Recruiter and Jeanette Leeds find out from Sam the surprising answer that explains why they're not currently working with LinkedIn, what campaigns work well on social, and how one advertiser gets 10 times as many hires as another by better understanding how to market their high volume roles on social media sites.