Understanding Marketing AI
Recorded live at the 2019 Marketing AI Conference, this show will help marketing leaders understand, pilot and scale AI in their organizations. You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company.
All Episodes
A Look Beyond: The Next Frontier in Marketing
For this final episode, Paul Roetzer interviewed two experts on the future of marketing including Tameka Vasquez, Assistant VP, Marketing Lead, Genpact, and David Meerman Scott, Marketing Strategist. During the episode, the experts discuss how AI can make us better professionals and even better people.
How to Get Started with Marketing AI—Specifically with Content and Email
In this episode, Paul Roetzer interviews Loren McDonald, Program Director, Marketing Research at Acoustic (formerly IBM Watson Marketing) and Mike Kaput, Director of the Marketing AI Institute. He chats with the two AI experts about how to use AI to optimize email and content programs for success.
