Understanding Marketing AI
Recorded live at the 2019 Marketing AI Conference, this show will help marketing leaders understand, pilot and scale AI in their organizations. You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company.
How to Get Started with Marketing AI—Specifically with Content and Email
In this episode, Paul Roetzer interviews Loren McDonald (@LorenMcDonald), Program Director, Marketing Research at Acoustic (formerly IBM Watson Marketing) and Mike Kaput (@MikeKaput), Director of the Marketing AI Institute. He chats with the two AI experts about how to use AI to optimize email and content programs for success.