Bernie Moreno was born in Colombia and moved to the United States with his family at just 5 years old. Mom and Dad, along with Bernie’s 6 siblings crammed into a 2 bedroom condo and began a new life in a foreign land. His family took a risk to reinvent themselves. That same determination, belief in self, and tenacity was passed on to Bernie. As an adult, he risked everything to purchase an underperforming car dealership, eventually having over 15 car dealerships under ownership. Having achieved immense success in the retail car market, he has now turned his attention to the emerging technology of blockchain.
The 10 Commandments at Bernie Moreno dealerships.
- Thou shall have fun
- Thou shall love thy product
- Thou shall follow the process
- Thou shall present options
- Thou shall overcome objections
- Thou shall have a positive and enthusiastic attitude
- Thou shall be a great listener
- Thou shall pay attention to details
- Thou shall respond to clients immediately
- Thou shall embrace technology
Find out more about Bernie Moreno and his companies at BernieMoreno.com
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Here on the Up2 podcast, we identify and showcase accomplished leaders from the fields of business, medicine, and the civic space who exhibit humble leadership. Up2 founder, Adam Kaufman, interviews some of today’s most interesting public figures, diving into topics often left unexplored.
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Just to take a step back and reflect… these conversations on our Wake Up Call podcast series are truly evergreen: everlasting in spirit and refreshingly genuine. Our team is grateful for these down to earth, thought-provoking exchanges with people from all walks of life. As this podcast has grown, it seems we’ve grown, together.