Leaders as Humble as They are Successful

Refreshingly candid conversations with some of today's most humble leaders. Adam Kaufman dives into topics often left unexplored. His guests’ challenges, fears, and motivations show what it takes to become a humble leader.

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Bernie Moreno was born in Colombia and moved to the United States with his family at just 5 years old. Mom and Dad, along with Bernie’s 6 siblings crammed into a 2 bedroom condo and began a new life in a foreign land. His family took a risk to reinvent themselves. That same determination, belief in self, and tenacity was passed on to Bernie. As an adult, he risked everything to purchase an underperforming car dealership, eventually having over 15 car dealerships under ownership. Having achieved immense success in the retail car market, he has now turned his attention to the emerging technology of blockchain.


The 10 Commandments at Bernie Moreno dealerships.

  1. Thou shall have fun
  2. Thou shall love thy product
  3. Thou shall follow the process
  4. Thou shall present options
  5. Thou shall overcome objections
  6. Thou shall have a positive and enthusiastic attitude
  7. Thou shall be a great listener
  8. Thou shall pay attention to details
  9. Thou shall respond to clients immediately
  10. Thou shall embrace technology

Find out more about Bernie Moreno and his companies at BernieMoreno.com

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Baker Mayfield: Humble Over Hype

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Adam sits down with Heisman Trophy-winner and Cleveland Browns quarterback, Baker Mayfield. Special appearances by his wife, Emily Mayfield, and entrepreneur Bobby George.
Listen to Baker Mayfield: Humble Over Hype

Adam Kaufman: Our Host’s Story

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In this episode of Up2, we learn all about our host, Adam Kaufman.
Listen to Adam Kaufman: Our Host’s Story

Scott Wolstein: Creating Consensus and Leading with Compassion

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Scott Wolstein has presided over a real estate empire with billions invested in the ground all over the United States. However, his legacy is about investment in people.
Listen to Scott Wolstein: Creating Consensus and Leading with Compassion

Joe Pulizzi: "The Godfather's" Goal-Setting Practice that could Change Your Life

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Joe Pulizzi is known as the Godfather of content marketing, but he knows the value in setting work aside from time to time.
Listen to Joe Pulizzi: "The Godfather's" Goal-Setting Practice that could Change Your Life

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Electronic Press & Media Kit

Here on the Up2 podcast, we identify and showcase accomplished leaders from the fields of business, medicine, and the civic space who exhibit humble leadership. Up2 founder, Adam Kaufman, interviews some of today’s most interesting public figures, diving into topics often left unexplored.

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All Things Preserved


Just to take a step back and reflect… these conversations on our Wake Up Call podcast series are truly evergreen: everlasting in spirit and refreshingly genuine. Our team is grateful for these down to earth, thought-provoking exchanges with people from all walks of life. As this podcast has grown, it seems we’ve grown, together.

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The Team

Adam Kaufman

Founder of the Up2 Foundation, Adam loves helping leaders grow their companies and is an advisor/on the board to several entrepreneurs and their companies.

Brigid Coyne

Production Director
With a production background stemming from her education in Literature and the Liberal Arts, Brigid loves reading books and making terrible puns.

Dave Douglas

Producer & Audio Engineer
Dave is an established audio professional with a diverse set of skills and experience. He also works as a composer, studio musician and live audio engineer.

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