Living for We -Amplifying Community Voices Through Strategic Podcast Production
Overview
In partnership with Ideastream Public Media, Evergreen Podcasts helped launch Living For We, a mission-driven podcast exploring the health, safety, and lived experiences of Cleveland’s Black community. Across two seasons, the show evolved from an award-winning audio series into a multimedia awareness campaign combining podcasting, video, social strategy, influencer outreach, and community engagement.
The Challenge
Season 1 responded to a 2020 cityLAB Pittsburgh study ranking Cleveland last in livability for Black women. The podcast created space for honest conversations around systemic inequities, healthcare, education, work, and community life.
Season 2 shifted focus toward gun violence prevention and outreach to young Black men in Northeast Ohio. The campaign expanded into a multimedia initiative designed to drive engagement, increase awareness of community resources, and encourage meaningful conversations.
“Partnering with Evergreen Podcasts to help create and launch our Living For We podcast was one of the best decisions we made.” — Marlene Harris-Taylor
The Strategy
Evergreen Podcasts developed a full-service production and marketing strategy designed to expand audience reach and deepen community engagement.
Production Services
Project management and production oversight
Audio editing, mixing, and mastering
Script development and guest coordination
Full audio + video production (Season 2)
Custom studio set design
Short-form video clips and trailers
Episode thumbnails and promotional assets
Marketing Services
Podcast branding and social templates
Press releases, blogs, and email campaigns
Paid and organic social media strategy
Influencer partnerships
Live launch event planning
Instagram and TikTok audience growth
Resource guide development
Digital and print ad creative
Results
“Evergreen proved to be the ideal partner as we expanded the podcast into a rich multimedia experience.”— Marlene Harris-Taylor
“Their partnership elevated the podcast to new heights.”— Anna Garvin
Conclusion
Through strategic storytelling, multimedia production, and performance-driven marketing, Evergreen Podcasts transformed Living For We into an impactful platform for awareness, advocacy, and community engagement — demonstrating how podcasting can drive measurable cultural impact far beyond audio alone.