FAQ - Podcast Advertising and Sponsorship
Podcast advertising is one of the most effective ways to connect with engaged, loyal audiences and no two campaigns look the same. Whether you’re exploring host-read ads, programmatic reach, or deeper sponsorship opportunities, we offer flexible solutions designed to align with your brand, audience, and objectives. Below, you’ll find answers to some of the most common questions around podcast advertising and sponsorship, from formats and targeting to pricing and performance tracking
Do you have host-read ad spots available
Yes. Majority of the shows on our network are open to host-read advertising opportunities. We work with them to vet the opportunities. The advertiser provides a script and/or talking points and the recording is done by the podcast host
Is there a minimum time commitment to run ads?
Yes. Our minimum campaign duration for dynamic ad insertion is one month. However, we recommend a three-month campaign to properly test performance, optimize messaging, and evaluate results.
Do you offer baked-in ads?
Yes. Baked-in ads are permanently embedded into an episode and remain part of the content over time. This format is often used for long-term brand alignment or premium sponsorship placements. These can be host-read or programmatic.
Do you offer programmatic advertising
Yes. We offer programmatic advertising as part of broader campaign strategies. Programmatic advertising allows for reach across multiple shows, typically at a lower cost per impression than host-read placements.
Can brands participate in guest segments on podcasts
Yes. In select cases, we facilitate guest placements that align with the show’s content and audience. Interview segments are structured to provide value to listeners while supporting brand visibility
Can you geotarget advertising across your network
Yes. We offer geotargeting capabilities, allowing campaigns to focus on specific regions or markets.
Do you offer run-of-network or category-based campaigns
Yes. Campaigns can be structured across the full network (run-of-network), specific genres or categories, or curated groups of shows based on audience alignment
Do you provide tracking and reporting?
Yes. We provide campaign tracking and performance reporting, including delivery metrics and insights to support optimization.
How is pricing determined?
Pricing is typically based on a CPM (cost per thousand impressions) model.
Rates vary depending on:
- Show performance and audience size
- Available inventory
- Ad format (host-read vs programmatic vs. baked-in)
- Host involvement (personal endorsements)
- Targeting requirements
- Campaign scope and duration
We work with you to structure a campaign that aligns with your goals and budget.
Do you offer larger sponsorship opportunities?
Yes. In addition to standard ad placements, we offer broader sponsorship opportunities that may include multi-episode sponsorships, branded integrations, cross-platform promotion, and custom content opportunities
Every brand has a different story to tell, and the most successful podcast campaigns are built with that in mind. From short-term ad placements to fully integrated sponsorships, we work closely with you to develop a strategy that delivers meaningful results. If you’re ready to explore how podcast advertising can support your goals, our team is here to help you build a campaign that resonates, performs, and grows with your audience.
