Podcast Advertising & Sponsorship
Amplify your brand and reach millions by tuning your marketing to audio with the Evergreen Podcast Network.
Our sponsorships are exclusive, custom and integrated. Our ad reads are segments that listeners look forward to hearing because we align Evergreen original content with brand messages that resonate with them. With every episode, our advertisers’ gain meaningful exposure—listeners who become fans.
Learn MoreWhy Advertise On Podcasts?
Better Recall. Nielsen Studies prove that exclusive, branded integrations produce better recall and results than traditional advertising.
More Loyalty. When your brand is positioned in a targeted podcast, you gain an engaged, loyal, highly targeted and motivated audience
Ear Share. Your company’s ideas and messages are host-read and seamlessly woven into Evergreen content.
Mobile & Personal. Podcasts are the most mobile media and crafted to create an intimate listening experience.
Ready to harmonize your marketing goals with your advertising budget?
Podcast advertising is the key to connecting with a highly engaged audience. With Evergreen's podcast advertising services, you'll have the chance to reach a large, diverse listener base, boosting both web traffic and brand awareness. Our targeted ads deliver high conversion rates and measurable results, supported by comprehensive marketing strategies tailored to your goals for maximum impact.
Reach a Massive Audience
Most podcasts can be accessed on any smartphone, producing a distinct and global reach for advertisers. Our network alone can connect you with millions of listeners across nearly every continent, and in multiple languages. Channels like Voices of Japan provide access to audiences rarely found on other networks. And podcast audiences continue to grow! The millions of podcasts listeners tuning in regularly has more than tripled in the last In the last 10 years. With over 34 million listeners tuning in each week and 47 million listeners each month, the potential reach for podcast advertising is immense.
Boost Brand Awareness and Web Traffic
Looking to boost web traffic? Most marketers are… Including a call-to-action in your podcast ad can significantly increase visits to your website. On average, 72% of podcast listeners visit a website mentioned in an ad. Sponsorships and podcast advertisements enhance lead generation and customer acquisition, and are proven to dramatically increase brand awareness.
High Conversion Rates
Podcast audiences are loyal and trust the brands they hear about. In fact, 79% of Evergreen listeners have made a purchase after hearing an ad. One concern some brands have, especially with political podcasts, is aligning with polarizing viewpoints. But here’s the thing—podcast audiences choose shows that match their values. If your brand aligns with a podcast’s message, you’re reaching an audience that resonates with your viewpoint. If neutrality is key, choose an objective show. Either way, podcast advertising allows for authentic connection, reaching the right listeners.
High conversion rates underscore the effectiveness of podcast advertising in turning listeners into customers.
A recent testimonials from a Regal Cinemas campaign noted:
“Sponsoring movie-related podcasts helped connect us with our target audience of highly-engaged and passionate film fans. Our 3-month partnership greatly exceeded expectations, and it was one of our most successful marketing campaigns of the year. Advertising on podcasts is a must for any company that wants to grow their base of loyal customers.” - Joshua Brown, Marketing Specialist.
Analyzing Podcast Advertisement Effectiveness (ROI)
Tracking ROI is crucial for successful podcast advertising. Campaign tracking is included in Evergreen's podcast advertising services; we use Megaphone to track impressions, audience demographics, and unique listener data. For conversions, we work with your team using tracking links, UTMs, and checkout codes to monitor buyer behavior. When determining your campaign—whether it’s sponsorship or advertising—be sure to express your goals so we can implement the right tracking measures. This collaboration makes advertising on podcasts much easier and ensures your campaign’s effectiveness.
ROI
The supporting infographic features findings from a study Nielsen recently conducted on ad-effectiveness for national brands who placed ads on podcasts represented by Midroll – a leading network recently acquired along with parent Stitcher by SiriusXM. The resulting report, one of the podcast industry’s largest aggregate releases of ad effectiveness data – demonstrates the real promise of ROI for all major consumer categories choosing to make podcast advertising a part of their strategic marketing spend.
*Source: Midroll ©2018
Why advertise with Evergreen Podcasts?
We understand the unique power of podcast advertising in today’s media landscape. With our expansive network, partners gain access to a highly engaged, diverse audience that trusts both our content and the brands we endorse. We offer dozens of categories, like Health & Wellness and Human Resources, and collections like Killer Podcasts for true crime fans, Pit Pass Motorsports for racing enthusiasts, and Converge Podcast Network for faith and family messaging. Our collections allow us to target specific demographics and optimize campaigns, reaching more listeners and maximizing your ad spend.
How do Evergreen's podcast advertising services support brands with their marketing goals?
Evergreen's podcast advertising services goes beyond simply placing ads—we create strategic partnerships designed for success. What Evergreen does to support brands looking to sponsor podcasts is unique: our Global Sales Agency consists of passionate experts who take the time to understand each brand’s goals.
We start with a discovery call to define your objectives, whether it’s brand awareness, web traffic, or conversions. From there, we match you with the ideal podcast or genre, and tailor a comprehensive strategy, including social media campaigns, press releases, and more. Our approach is holistic and hands-on.
We collaborate with you on budget and audience reach, ensuring your campaign delivers real value. Our goal is not just to place an ad, but to activate the audience—creating connections that benefit your brand, the podcast, and the listeners. By offering comprehensive podcast advertising services, we help your brand resonate with the right audience.
Benefits of Evergreen's Podcast Advertising Services:
- Extensive reach across various demographics.
- Significant boosts in web traffic and brand awareness.
- High conversion rates and tangible results.
- Targeted podcast ads for maximum impact.
- Comprehensive podcast advertising services include consultation.
Who We've Worked With
Podcast Terms and FAQs
Ad Placements
Pre-roll Ads: These ads appear at the beginning of an episode and last 15 to 30 seconds. Ideal for creating brand awareness, they reach listeners when attention is highest.
Ad Examples
Mid-roll Ads: Positioned in the middle of an episode, these ads benefit from the listener’s peak engagement, ensuring the message lands when they’re most focused.
Post-roll Ads: Found at the end of an episode, these ads often reinforce a call-to-action, serving as the final touchpoint with the listener.
