Podcast Advertising & Sponsorship
Amplify your brand and reach millions through podcast production, advertising, and strategic audience engagement with the Evergreen Podcast Network.
Our sponsorships are exclusive, custom and integrated. Our ad reads are segments that listeners look forward to hearing because we align Evergreen original content with brand messages that resonate with them. With every episode, our advertisers’ gain meaningful exposure—listeners who become fans.
Learn MoreWhy Advertise On Podcasts?
Better Recall. Nielsen Studies prove that exclusive, branded integrations produce better recall and results than traditional advertising.
More Loyalty. When your brand is positioned in a targeted podcast, you gain an engaged, loyal, highly targeted and motivated audience
Ear Share. Your company’s ideas and messages are host-read and seamlessly woven into Evergreen content.
Mobile & Personal. Podcasts are the most mobile media and crafted to create an intimate listening experience.
44% of weekly podcast listeners have purchased a product after hearing a podcast ad.
“Sponsoring movie-related podcasts helped connect us with our target audience of highly-engaged and passionate film fans. Our 3-month partnership greatly exceeded expectations, and it was one of our most successful marketing campaigns of the year. Advertising on podcasts is a must for any company that wants to grow their base of loyal customers.” - Joshua Brown, Marketing Specialist.
Analyzing Podcast Advertisement Effectiveness (ROI)
Tracking ROI is crucial for successful podcast advertising. Campaign tracking is included in Evergreen's podcast advertising services; we use Megaphone to track impressions, audience demographics, and unique listener data. For conversions, we work with your team using tracking links, UTMs, and checkout codes to monitor buyer behavior. When determining your campaign—whether it’s sponsorship or advertising—be sure to express your goals so we can implement the right tracking measures. This collaboration makes advertising on podcasts much easier and ensures your campaign’s effectiveness.
ROI
The supporting infographic features findings from a study Nielsen recently conducted on ad-effectiveness for national brands who placed ads on podcasts represented by Midroll – a leading network recently acquired along with parent Stitcher by SiriusXM. The resulting report, one of the podcast industry’s largest aggregate releases of ad effectiveness data – demonstrates the real promise of ROI for all major consumer categories choosing to make podcast advertising a part of their strategic marketing spend.
*Source: Midroll ©2018
Why Podcast Advertising Works
Podcast advertising creates a unique connection between brands and listeners.
Better Recall
Studies consistently show that host-read podcast advertisements outperform many traditional advertising formats in brand recall and message retention.
More Loyalty
Podcast audiences are highly engaged and often develop strong relationships with the hosts they trust. Recommendations feel authentic rather than disruptive.
Host-Read Authenticity
Your message is delivered directly by podcast hosts and integrated naturally into content, creating a more memorable and impactful listener experience.
Mobile & Personal
Podcasts accompany listeners throughout their day—during commutes, workouts, travel, and work—creating a personal, one-to-one communication channel.
Reach a Massive Audience
Podcasts are one of the fastest-growing forms of digital media, accessible on virtually every smartphone and connected device.
Through the Evergreen Podcast Network, advertisers can reach highly engaged audiences across multiple countries, industries, demographics, and interests.
Our network includes podcasts covering:
- Business
- Finance
- Technology
- Healthcare
- Education
- History
- True Crime
- Family & Faith
- Entertainment
- Motorsports
- Culture & Society
Whether you're targeting a broad consumer audience or a highly specialized niche, podcast advertising offers access to listeners who are actively engaged and difficult to reach through traditional channels.
Podcast Advertising Services
Evergreen offers comprehensive podcast advertising solutions designed to help brands maximize reach and performance.
Host-Read Podcast Ads
Trusted podcast hosts deliver your message in their own voice, creating authentic endorsements that resonate with listeners.
Sponsored Podcast Segments
Integrate your brand directly into recurring show segments, interviews, special episodes, and custom content.
Podcast Sponsorship Campaigns
Develop customized sponsorship packages designed around your audience, goals, and budget.
Multi-Channel Promotion
Extend campaign reach through:
- Social media promotion
- Newsletter placements
- Website visibility
- Content partnerships
- Public relations opportunities
Podcast Advertising Formats
Understanding ad placement options helps maximize campaign performance.
Pre-Roll Ads
Positioned at the beginning of an episode, pre-roll ads create strong brand awareness and capture attention immediately.
Mid-Roll Ads
Delivered during peak listener engagement, mid-roll advertisements consistently generate the highest response rates.
Post-Roll Ads
Placed at the end of an episode, post-roll ads reinforce messaging and encourage listener action.
Sponsored Integrations
Custom content and brand messaging seamlessly woven into podcast conversations and storytelling.
Branded Podcast Production
Want to create your own podcast instead of sponsoring someone else's?
Evergreen provides end-to-end branded podcast production services that help organizations build authority, deepen customer relationships, and create valuable content assets.
Our services include:
- Podcast strategy
- Concept development
- Recording and production
- Audio editing
- Video podcast production
- Publishing and distribution
- Marketing support
- Performance analytics
Whether you're launching a thought leadership show, executive interview series, educational podcast, or customer storytelling initiative, we help bring your vision to life.
Boost Brand Awareness & Website Traffic
Podcast advertising helps brands connect with consumers who are already engaged and paying attention.
Benefits include:
- Increased website traffic
- Enhanced brand awareness
- Improved lead generation
- Greater customer acquisition
- Higher audience engagement
- Stronger brand credibility
Including a compelling call-to-action within podcast advertisements encourages listeners to take action, visit your website, and learn more about your products or services.
Podcast Advertising ROI & Analytics
Successful campaigns require measurable outcomes.
Evergreen provides detailed reporting and campaign analytics to help brands understand performance and optimize future campaigns.
Our reporting capabilities include:
- Impression tracking
- Audience demographics
- Listener reach
- Engagement metrics
- UTM tracking
- Promotional code tracking
- Conversion analysis
- Campaign reporting
By aligning campaign measurement with your business goals, we help ensure advertising investments generate meaningful results.
Why Advertise With Evergreen Podcasts?
We understand the unique power of podcast advertising and how to connect brands with the audiences most likely to engage.
Extensive Audience Reach
Access millions of listeners across a diverse network of podcast categories and communities.
Strategic Audience Targeting
Match your brand with podcasts whose audiences align with your ideal customer profile.
Customized Campaign Development
Every campaign is designed around your objectives, budget, and desired outcomes.
Dedicated Advertising Experts
Work with experienced advertising professionals who guide strategy, placement, execution, and reporting.
Full-Service Support
From planning and placement to optimization and analysis, our team manages every stage of the process.
Brands We've Worked With
Trusted by leading consumer brands and organizations, including:
- Regal Cinemas
- HelloFresh
- Factor
- Earth Breeze
- Caraway
- Audible
- BetterHelp
- College Board
- Headspace
- Manscaped
- Raycon
- MotoAmerica
- The Great Courses
Industries We Serve
Our podcast advertising campaigns support organizations across a wide range of industries.
- Consumer Products
- Technology
- Healthcare
- Financial Services
- Education
- Professional Services
- Nonprofits
- Entertainment
- Automotive
- Hospitality
- Retail
Our Podcast Advertising Process
Discovery & Strategy
We begin by understanding your audience, objectives, budget, and key performance indicators.
Podcast Selection
Our team identifies the podcasts, categories, and listener segments best aligned with your goals.
Campaign Development
We create custom sponsorship and advertising packages tailored to your objectives.
Launch & Optimization
Campaigns are monitored, analyzed, and refined throughout the advertising period.
Reporting & Insights
Receive detailed performance reports and actionable recommendations for future campaigns.
Podcast Advertising FAQ
How much does podcast advertising cost?
Campaign costs vary based on audience size, ad format, campaign length, and sponsorship scope.
How effective is podcast advertising?
Podcast advertising consistently delivers strong engagement, recall, and conversion rates due to the trusted relationship between hosts and listeners.
What is a host-read podcast advertisement?
A host-read advertisement is delivered directly by a podcast host, creating a more authentic and credible listener experience.
How is podcast advertising measured?
Performance can be measured through impressions, website traffic, promotional codes, listener engagement, and conversion tracking.
Can Evergreen create a branded podcast?
Yes. We offer full-service podcast production, publishing, marketing, and audience growth support.
Who We've Worked With
Podcast Terms and FAQs
Ad Placements
Pre-roll Ads: These ads appear at the beginning of an episode and last 15 to 30 seconds. Ideal for creating brand awareness, they reach listeners when attention is highest.
Ad Examples
Mid-roll Ads: Positioned in the middle of an episode, these ads benefit from the listener’s peak engagement, ensuring the message lands when they’re most focused.
Post-roll Ads: Found at the end of an episode, these ads often reinforce a call-to-action, serving as the final touchpoint with the listener.
Douglas Bailey
Angela Bartunek
Ready to Start Advertising on Podcasts?
Whether you're looking to sponsor established podcasts, launch a branded content initiative, or create a custom podcast advertising campaign, Evergreen Podcasts can help you connect with highly engaged audiences and achieve measurable results.