Cult Brand: Ellie Doty, CMO at Chili's

Oct 23, 2019

How does a Cult Brand lose its luster? Losing Cult Brand status and then making a comeback is not an easy task.

Ellie Doty, CMO of Chili's Grill and Bar, tells a brand story that ends in a hashtag. Yes, I said a hashtag! Oh, and Cheesman sucks-up to one of his favorite eating destinations like never before. It's embarrassing.

Supported by SmashFly, big believers in building relationships with brands, not jobs. Let SmashFly help tell your story and keep relationships at the heart of your CRM.

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