CULT BRAND: Make Plan B Decisions
What happens when the New York Attorney General slaps a subpoena on the young upstart Airbnb in 2013 to access all host data for 15,000 hosts?
Do they comply? Do they fight? Listen to this amazing story that embodies Airbnb's brand straight from best-selling author, cult branding expert and former Airbnb global head of community.
Douglas Atkin joins Chad & Cheese to start unpacking Making Plan B Decisions. Welcome to the new Cult Brand Series of podcasts supported by our friends at Smashfly.This podcast series is a compliment to Douglas Atkin's Living Your Purpose articles on Medium.