CULT BRAND: Relentlessly Focused

Mar 11, 2020

What does long-term focus really mean? Do companies really wait months to decide on a priority position? When does culture really matter?

We welcome back best-selling author, branding expert and former Airbnb global head of community, Douglas Atkin on this Cult Brand Series episode of The Chad & Cheese Podcast.

This podcast is a companion to Douglas' series authored entitled Purpose Must Come First on Medium.

Enjoy this SmashFly exclusive.

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