CULT BRAND: Relentlessly Focused
What does long-term focus really mean? Do companies really wait months to decide on a priority position? When does culture really matter?
We welcome back best-selling author, branding expert and former Airbnb global head of community, Douglas Atkin on this Cult Brand Series episode of The Chad & Cheese Podcast.
This podcast is a companion to Douglas' series authored entitled Purpose Must Come First on Medium.
Enjoy this SmashFly exclusive.
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