Firing Squad: Caroo's Gareth Peterson

UK-based and focused Caroo has tickled the industry's funny bone recently. With a series of marketing strategies that have pushed the boundaries of good taste (and made our eyes bleed a little), founder Gareth Peterson and team have gotten our attention.

Yeah, they can cut through the clutter, but does their product have what it takes to face the Firing Squad and come out alive? You'll just have to have a listen, mate.

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