Marketing Owns Employer Brand

Who should own the employer brand?

HR?

Talent Acquisition?

or maybe, oh I don't know... MARKETING!?!?

Brandon Linn oversees employer brand marketing and social media while reporting to Marketing. It's a refreshing look at the past, present, and future of the EB profession, with a sobering perspective on how to sell marketing on recruiting, and vice versa.

Enjoy this exclusive brought to you by the mad A.I. parsing and matching skills of Sovren.