Marketing Owns Employer Brand
Who should own the employer brand?
or maybe, oh I don't know... MARKETING!?!?
Brandon Linn oversees employer brand marketing and social media while reporting to Marketing. It's a refreshing look at the past, present, and future of the EB profession, with a sobering perspective on how to sell marketing on recruiting, and vice versa.
Enjoy this exclusive brought to you by the mad A.I. parsing and matching skills of Sovren.
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