What's Your COVID Brand?

Just when you thought you had that whole employer brand game figured out, along comes a pandemic and tosses that EB playbook right out the window. Expert Neil Harrison joins the boys to discuss brand strategy in the age of COVID. Needless to say, it's a masterclass in how to resuscitate your employment brand and give it a much-needed vaccine shot right in the arm.

Questions:

• Will making vaccines mandatory kill a brand?
• How do employers recreate a sense of community?
• Will your talent/employer brand be more important than ever before?
• Can the vaccine be seen as a civic duty or is it too late?

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