When Brand Meets Tragedy

How do you prepare for a crisis? A tragedy? How do you prepare your people? Remember your people are your brand, right? How do you ensure the people are getting the right message, that you are handling the spray of inaccuracies on social media and much more.

Chad and Joel were lucky enough to again sit down with Cathy Tull, former CMO of Las Vegas, but this time on a more somber note to talk about preparing and handling a tragedy.

A very inspiring story about the city, brand, and moreover the people of Las Vegas.