International Society for Medical Publication Professionals (ISMPP) talks about key trends and issues facing medical communication and publication professionals in an ever-evolving field. Sponsored by MedThink SciCom.
What are impact metrics for publications? How do we TRULY measure the reach of a publication? Impact factor, circulation, Altmetrics are some examples of accepted measures of publication impact. At the end of the day, it is important to know if a medical publication supports enhanced healthcare decision making for patients. Join us for InformED where we chat with Alice Choi about traditional metrics and new ways to estimate the real-world impact of publications. Alice is the Chief Operating Officer at McCann Health Medical Communications; she is a past Chair of the Board of Trustees for ISMPP and has contributed to several committees over the years. She was listed as Top 25 Women Leaders in UK Healthcare in 2019 by Pharmaceutical Market Europe, among many other accomplishments. Generously sponsored by MedThink SciCom.