On today's episode, Adam sits down with Joe Pulizzi to discuss his debut novel The Will To Die. Joe is an icon in the world of Marketing and someone we've long known about as the creator of the Content Marketing Institute and Content Marketing World and so getting to sit down with him was an honor. Adam and Joe discuss they're Northeast Ohio roots, connecting content marketing to writing, and his unique background working in funeral homes. This was such a blast to record.
Recording Note: This was recorded back in February before Covid-19 created a need for social distancing.