Innovation and Futurology for Recruiting

The world’s most popular interview-based podcast for senior talent acquisition and HR professionals. Guests are thought leaders and practitioners, many of whom have global reputations for innovation.

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Ep 19: How Do You Measure An Employer Brand?

In this episode Matt Alder talks to Andy Curlewis of Cielo Talent



Employer Brand is a very hot topic at moment and the number of episodes of this podcast which have been dedicated to it recently reflect the level of interest in the market. The one vital element that is often missing from the employer brand conversation though is how you measure effectiveness.


In this episode Matt and Andy discuss employer branding’s relationship to both talent attraction and talent management, the five core areas where the effectiveness of an employer brand can be measured and what this means in the social media age of truth and transparency. Andy also share his thoughts on the importance of content marketing and what the future of employer branding might look like.

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