Innovation and Futurology for Recruiting

The world’s most popular interview-based podcast for senior talent acquisition and HR professionals. Guests are thought leaders and practitioners, many of whom have global reputations for innovation.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

Ep 234: Data Driven Talent Attraction

Contact: [email protected]

Many organizations are currently finding talent acquisition very challenging and need to increase the sophistication of their recruitment marketing to connect with and influence their target audiences of talent.

My guest this week is Celinda Appleby, Global Talent Attraction Director at Visa. Visa is using a strategy of data-driven recruitment marketing supported by sophisticated storytelling and technology to meet their recruiting challenges and Celinda has some great practical insights to share.

In the interview, we discuss:

• Visa's recruiting challenges

• How recruitment marketing is changing

• Dealing with multiple personas and target audiences

• Using data for audience insight

• The importance of market analysis

• Working in close partnership with vendors

• Building business cases and consensus internally

• The role of technology

• Redefining what storytelling means

Celinda also shares her thoughts on where the industry is going over the next two to three years.

Subscribe to this podcast in Apple Podcasts

Recent Episodes

View All

Ep 436: Diversifying Talent Pools

Evergreen Podcasts
Shaun Daly, Head of Resourcing at The Open University, talks to Matt Alder...
Listen to Ep 436: Diversifying Talent Pools

Ep 435: Personalization (Part Two)

Evergreen Podcasts
Adam Godson, Derek Braun and Steffanie Chaviano talk to Matt Alder...
Listen to Ep 435: Personalization (Part Two)

Ep 434: Personalization (Part One)

Evergreen Podcasts
Adam Chen, Rachel O'Connell, Victor Gains and Madeline Laurano talk to Matt Alder...
Listen to Ep 434: Personalization (Part One)

Ep 433: Global Employer Branding

Evergreen Podcasts
Marije van der Togt, Head of Employer Branding at Just Eat Takeaway.com, talks to Matt Alder...
Listen to Ep 433: Global Employer Branding