Innovation and Futurology for Recruiting

The world’s most popular interview-based podcast for senior talent acquisition and HR professionals. Guests are thought leaders and practitioners, many of whom have global reputations for innovation.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

Ep 263 : Content Marketing

| E:263

Contact: [email protected]

Content marketing is becoming ever more critical in talent acquisition, and this is a trend I can only see continuing as employers reevaluate how they tell their employer brand stories moving forward. But what makes good content marketing and how do you do it effectively?

My guest this week is Fraser Allen, an award-winning content marketing professional with a vast amount of experience and some brilliant insights to share.

In the interview, we discuss:

• What is content marketing

• How can you get your content noticed by your target audiences

• The power of emotions

• Practical examples

• Formats

• Cost & resources

• Marketing your content

• Tips for effective content marketing

Subscribe to this podcast in Apple Podcasts

Recent Episodes

View All

Ep 406: A CEO's Perspective On Remote Work

Evergreen Podcasts
Everett Harper, CEO of Truss, talks to Matt Alder
Listen to Ep 406: A CEO's Perspective On Remote Work

Ep 405: Global Remote Teams

Evergreen Podcasts
Nicole Sahin, CEO and Founder of Globalization Partners, talks to Matt Alder
Listen to Ep 405: Global Remote Teams

Ep 404: The Great Opportunity

Evergreen Podcasts
Maggie Spong, VP of Talent Acquisition at Astra Zeneca, talks to Matt Alder
Listen to Ep 404: The Great Opportunity

Ep 403: The Skills Challenge

Evergreen Podcasts
Vanessa Tierney, CEO of Abodoo, talks to Matt Alder
Listen to Ep 403: The Skills Challenge