Innovation and Futurology for Recruiting

The world’s most popular interview-based podcast for senior talent acquisition and HR professionals. Guests are thought leaders and practitioners, many of whom have global reputations for innovation.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

Ep 324: Better Recruitment Marketing

| E:324

I've been involved in recruitment marketing and employer brand for a couple of decades now. I've consistently felt that although there is some outstanding work in this space, the overall quality of output is not as good as it could be. So how can we fix this and who can we learn from to make things better?


My guest this week is Nick Thompson, Global Talent Marketing Team Manager at IBM. Nick and the teams that he has worked with have done some brilliant work in recruitment marketing and employer branding in the last few years and have developed ways of working that everyone can learn from


In the interview, we discuss:


▪ How can talent acquisition step up the quality of recruitment marketing and employer branding


▪ Judging recruitment marketing against other types of marketing.


▪ Effective methodologies and processes


▪ Failing fast and iterating


▪ Understanding your audience


▪ Giving employees a voice


▪ The role of technology


▪ Thoughts and predictions for the future



Subscribe to this podcast in Apple Podcast

Recent Episodes

View All

Ep 451: Building Communities Of Talent

The Recruiting Future Podcast
Linc Kroeger, President of Knight Moves, talks to Matt Alder...
Listen to Ep 451: Building Communities Of Talent

Ep 450: Attracting and Retaining AI Talent

The Recruiting Future Podcast
Kevin Dewalt, CEO of Prolego, talks to Matt Alder...
Listen to Ep 450: Attracting and Retaining AI Talent

Ep 449: The Exit Fee Scandal

The Recruiting Future Podcast
Tanya de Grunwald, journalist and founder of The Good And Fair Employers Club, talks to Matt Alder...
Listen to Ep 449: The Exit Fee Scandal

REPLAY The Great Opportunity

The Recruiting Future Podcast
REPLAY of the interview between Maggie Spong, VP of Talent Acquisition at Astra Zeneca, and Matt Alder...
Listen to REPLAY The Great Opportunity