Innovation and Futurology for Recruiting

The world’s most popular interview-based podcast for senior talent acquisition and HR professionals. Guests are thought leaders and practitioners, many of whom have global reputations for innovation.

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Ep 438: The Power Of Storytelling

Effective storytelling is a crucial part of hiring, flowing through recruitment marketing, employer branding, assessment and onboarding but does your organisation have a strategy that sits behind it? Knowing what kind of stories to tell and how and where to tell them is something that brings a considerable competitive advantage. So how can we all get better at telling our stories compellingly and effectively?


My go-to storytelling expert is journalist, writer and tech entrepreneur Shane Snow. I'm delighted to welcome him back to the show to do a deep dive into storytelling strategy. In a world of challenging talent markets and virtual hiring processes, this interview is a must listen for everyone.


In the interview, we discuss:


  • Why business storytelling is important and what it can achieve


  • The four elements of a great story


  • Storytelling in employer branding and recruiting


  • The three different types of business story


  • Why should people care?


  • How and where do you tell a story?


  • Weaving storytelling into every piece of communication •


A full transcript will appear here shortly.


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