Innovation and Futurology for Recruiting

The world’s most popular interview-based podcast for senior talent acquisition and HR professionals. Guests are thought leaders and practitioners, many of whom have global reputations for innovation.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

Ep 7: What is Content Marketing and Why is it Important?

In this episode Matt Alder talks to Mervyn Dinnen Content Marketing Expert for HR and Recruiting

The importance of content marketing has risen significantly in the last two years, however it is still under used in the Recruiting and HR space. In this interview Matt and Mervyn discuss just what content marketing is and how it can be used for recruiting, employer branding and customer engagement. Mervyn shares what is working and gives us his 7 tips for producing great content. They also discuss the current state of Social Recruiting as well as Poldark and Kittens……

Subscribe to the Podcast in iTunes

Recent Episodes

View All

Ep 436: Diversifying Talent Pools

Evergreen Podcasts
Shaun Daly, Head of Resourcing at The Open University, talks to Matt Alder...
Listen to Ep 436: Diversifying Talent Pools

Ep 435: Personalization (Part Two)

Evergreen Podcasts
Adam Godson, Derek Braun and Steffanie Chaviano talk to Matt Alder...
Listen to Ep 435: Personalization (Part Two)

Ep 434: Personalization (Part One)

Evergreen Podcasts
Adam Chen, Rachel O'Connell, Victor Gains and Madeline Laurano talk to Matt Alder...
Listen to Ep 434: Personalization (Part One)

Ep 433: Global Employer Branding

Evergreen Podcasts
Marije van der Togt, Head of Employer Branding at Just Eat Takeaway.com, talks to Matt Alder...
Listen to Ep 433: Global Employer Branding