Innovation and Futurology for Recruiting

The world’s most popular interview-based podcast for senior talent acquisition and HR professionals. Guests are thought leaders and practitioners, many of whom have global reputations for innovation.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

Ep 83: Persona Based Recruiting

I’ve noticed that there is an increasing amount of discussion about the use of personas as a tool for sourcing and recruitment marketing. However I also suspect that is still not a great deal of understanding about what personas actually are and just how useful they can be.

I can think of no better person to shed some light on this top than John Vlastelica from Recruiting Toolbox. John returns for a second visit to the show after his incredibly popular interview last year on hiring managers

In this interview we discuss:

What are personas, how can they be used and what are their advantages

The key components of a persona and how you go about creating them

How personas can be used to build pipelines in a way that massively accelerate time to hire

Using personas to help shape the recruiting sell by defining magnet people and magnet projects

John also give his thoughts on the future role of technology in this area and explains why he wants to see more employers using these persona based methodologies.

Subscribe to this podcast in iTunes

Recent Episodes

View All

Ep 451: Building Communities Of Talent

The Recruiting Future Podcast
Linc Kroeger, President of Knight Moves, talks to Matt Alder...
Listen to Ep 451: Building Communities Of Talent

Ep 450: Attracting and Retaining AI Talent

The Recruiting Future Podcast
Kevin Dewalt, CEO of Prolego, talks to Matt Alder...
Listen to Ep 450: Attracting and Retaining AI Talent

Ep 449: The Exit Fee Scandal

The Recruiting Future Podcast
Tanya de Grunwald, journalist and founder of The Good And Fair Employers Club, talks to Matt Alder...
Listen to Ep 449: The Exit Fee Scandal

REPLAY The Great Opportunity

The Recruiting Future Podcast
REPLAY of the interview between Maggie Spong, VP of Talent Acquisition at Astra Zeneca, and Matt Alder...
Listen to REPLAY The Great Opportunity