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The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Creative vs Position

We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen?

Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish.

But I'd suggest that better brand messages start with positioning, and in fact, can beat out more "creative" messages. Let's explore!

Show Notes:

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