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The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Creative vs Position

We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen?

Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish.

But I'd suggest that better brand messages start with positioning, and in fact, can beat out more "creative" messages. Let's explore!

Show Notes:

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Recent Episodes

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The Impossible Employer Brand Metric

Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about.
Listen to The Impossible Employer Brand Metric

Finite and Infinite

Does your employer brand strategy change when when you have a fixed talent pool?
Listen to Finite and Infinite

What Really Changed?

Sure, everything seems different, but does that mean your employer brand has to, too?
Listen to What Really Changed?

The Four Drivers of Employer Brand

What makes your employer brand... your brand?
Listen to The Four Drivers of Employer Brand

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