Creative vs Position

We all strive to build brand messages that stand out, that stick in people's minds long after they have been seen. So, how do you make that happen?

Your instinct might be to ratchet up the creativity, to focus on making something unusual or with exceptional amounts of polish.

But I'd suggest that better brand messages start with positioning, and in fact, can beat out more "creative" messages. Let's explore!

Show Notes:

• Yes, the books are starting to roll out!!!
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