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The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Employer branding will reinvent your hiring

The Talent Cast
And that's very much a "pro."...
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Quality, not quantity

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What makes employer branding unique in the marketing and branding space....
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They aren’t your employees. They are volunteers.

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Talent Chooses You Audiobook...
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What Does Employer Brand Want?

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What is all this for? What are we driving towards?...
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Thinking With Real Data: The Lost Interviews #4 - Andrew Gadomski

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With Andrew Gadomski...
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The Power of Impact: The Lost Interviews #3 - Jill Dudones

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I love talking about employer branding with people who aren't IN employer brand exclusively....
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Talking At The Audience: The Lost Interviews #2 - Lindsay Parks

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Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears)....
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A More Efficient Trainwreck: The Lost Interviews #1 - Katrina Kibben

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With Katrina Kibben...
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A Better Resume

The Talent Cast
Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't jus...
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The View From Here with Holland McCue

The Talent Cast
The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand....
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Lighthouses and Books with Charu Malhotra

The Talent Cast
This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like...
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Cognitive Bias

The Talent Cast
We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shor...
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All Employer Branding Is Local

The Talent Cast
We are seeing the end of "monolithic employer brands," concepts that focused more on consistency that connecting to a person....
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Beyond Increments

The Talent Cast
In the last four months, everything has changed, including our candidates. They want different things, they behave differently, and the act differ...
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Employer Brand? Or People Brand?

The Talent Cast
I'm seeing a lot of comments/chatter around businesses jettisoning their interest in employer brand as the pandemic/recession takes hold....
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Is Employer Brand Evolving?

The Talent Cast
Last year, employer brand was the buzz word, but where is the buzz now? Given a year or three to consider and implement employer branding strategi...
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Chicken or the Egg?

The Talent Cast
The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lo...
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Who's In Charge?

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Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic ...
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Taking a Stand

The Talent Cast
Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something....
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What is Employer Brand For?

The Talent Cast
It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from ...
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Fan Fiction and Employer Brand Universes

The Talent Cast
Are your fans telling your story?...
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You Can't Party at Lolla Anymore (with Rob Stevenson)

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Rob Stevenson of Talk Talent To Me and I decided to have a nice rambling conversation about Covid, the industry, and what was (and wasn't) working...
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Taking Your Employer Brand Beyond the Obvious

The Talent Cast
Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But tha...
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The Impossible Employer Brand Metric

The Talent Cast
Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be...
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Creative vs Position

The Talent Cast
Which one creates the stronger employer brand message?...
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Finite and Infinite

The Talent Cast
Does your employer brand strategy change when when you have a fixed talent pool?...
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What Really Changed?

The Talent Cast
Sure, everything seems different, but does that mean your employer brand has to, too?...
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The Four Drivers of Employer Brand

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What makes your employer brand... your brand?...
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Culture Wars

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This month probably changed how you see your company's culture, I bet....
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Strength in Diversity

The Talent Cast
In this conversation with my friend Madison Butler, VP of People at Sourced Craft Cocktails, we try to explore the connection between diversity an...
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Strategy, After the Fact

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Can you build a brand strategy after you've built the content?...
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Beyond the New Normal

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What you do during the crisis defines your success in the future....
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Employer Brand in the Time of COVID-19

The Talent Cast
Managing a remote-based employer brand (welcome to the new normal)...
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How Does It Feel?

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What's Beyond "What It's Like To Work There"?...
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Employer Brand for Retention

The Talent Cast
We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But...
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The Authenticity Illusion

The Talent Cast
We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even ...
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How to Work With Recruiters

The Talent Cast
In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer b...
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The Modular Employer Brand

The Talent Cast
The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face....
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The Three Minds of Employer Branding

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In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we...
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Employer Bran, Fast and Slow

The Talent Cast
Most employer brand professionals and practitioners or driven (and often pushed) to solve immediate problems, the kind that have immediate impacts...
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Lean Into the Suck

The Talent Cast
In this long conversation with the one and only Elena Valentine, we get into what employer branding means, branding fan fiction, telling better st...
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Useless Facts

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Facts don't do what you want them to...
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The Expectations Game

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If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how...
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No New Tale To Tell

The Talent Cast
In this episode we think about story structure as a metaphor for how you can build your own brand....
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Why Employer Brands Fail - Part Three

The Talent Cast
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail....
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Why Employer Brands Fail - Part Two

The Talent Cast
There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail......
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Why Employer Brands Fail - Part One

The Talent Cast
Avoid the most common pitfalls when developing your employer brand...
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The Integrated Employer Brand

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Stop fighting with marketing. You are eventually going to be family....
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Employer Brand 101

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What does it mean to be an employer branding practitioner?...
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Content Creation for Employer Branding

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How do you build employer brand narratives at scale?...
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Making an Impact?

The Talent Cast
Can "making an impact" really be a differentiator in our employer brands?...
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On Choice and Employer Brand

The Talent Cast
In this week's episode, we go deep into how people choose to change their lives, and some surprising ideas on how to leverage that process to get ...
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Make Your Employer Brand Stick

The Talent Cast
In this episode, we breakdown the three phases of every good employer brand strategy and how to make it really stick....
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Junk Drawer (Vol 2)

The Talent Cast
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean d...
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Does Salary Matter?

The Talent Cast
All the data suggests that salary is still the (or of the) primary drivers for job choices. But in a world where salary is be coming more transpar...
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Is Your Employer Branding Working?

The Talent Cast
Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested...
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Should Employer Brand Ignore Recruiting?

The Talent Cast
Have we made a huge mistake, putting recruiting at the front and center of our employer branding strategy? Hat tip to Ted Meulenkamp....
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Reflect It or Change It

The Talent Cast
A strong employer brand starts by revealing what exists. Your job is to uncover who the company is and what it's really like to work there. But th...
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How Employer Brand Pros See the World

The Talent Cast
If you make your living as an employer brand professional, what is your job? Here's your reminder of how you should see your job, and what you are...
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Make The Familiar Strange

The Talent Cast
How do you attract attention to your brand? Interestingly, its a lot like how you're going to build internal buy-in. You're going to make the fami...
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Elephant In The Room

The Talent Cast
Every company and every brand has that thing they don't talk about. That thing that everyone knows but bends over backwards to avoid referencing. ...
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Skin in the Game

The Talent Cast
The race to "easiest possible application" has not been a race worth winning. Our ATS's are clogged with applicants we wouldn't hire in a million ...
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Create Meaning

The Talent Cast
Influencing ratings, encouraging talking points, framing values and establishing a shared north star for every one in our company may sound like o...
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Raise the Stakes

The Talent Cast
You know your employer brand is important. I know your employer brand is important. But a lot of people see investment in employer brand as a vani...
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Creating Business Value with Employer Branding

The Talent Cast
It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in ...
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What Is A Job?

The Talent Cast
Hold up! It's not an arcane or crazy question or abstract zen koan. It's a legit question: what exactly is a job. Turns out that how we see it, ho...
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Make Patterns, Not Consistency

The Talent Cast
great brands are about consistency, but more about understanding the core elements within the brand experience and think of ways to re-apply them ...
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Reach and Clarity: Why Your Employer Brand Is Never Really Done

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When I audited brands, one tool I developed was the "reach and clarity" model, a way to see how you stack up against another brand simply and see ...
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The Bonsai Tree

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There seems to be two schools of thought on employer branding: reveal the brand and be authentic as possible, or manufacture what you think your a...
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How To Pay For Your Employer Brand

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There are ways to spend a lot of money on your employer brand (and a lot of reasons to do so), but how on earth do you pay for it? In this episode...
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Painful Questions

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You can't find better solutions until you ask better questions. But too often we couch, hedge and soften our questions because deep down, we don't...
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