The World's Most Caffeinated Employer Brand Podcast
From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!
The Three Minds of Employer BrandingEvergreen Podcasts
In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?"
Junk Drawer (Vol 2)Evergreen Podcasts
We did it a year and a half ago and as we approach the end of year three, its time to clear out the notes and half-baked ideas to create a clean desk to begin year four. From attribution, metrics, behavior change and all things in between, thank you for listening.
Is Your Employer Branding Working?Evergreen Podcasts
Okay, okay. You know employer brand is important as a means of attracting and hiring the great talent your business needs to grow. You've invested time and energy (and money!) establishing and promoting that brand, but... How do you know it's really working?
Creating Business Value with Employer BrandingEvergreen Podcasts
It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than before.
Make Patterns, Not ConsistencyEvergreen Podcasts
great brands are about consistency, but more about understanding the core elements within the brand experience and think of ways to re-apply them to other arts of the business. They don't try to copy, they create patterns. Which is what you need to be doing with your employer brand.
Reach and Clarity: Why Your Employer Brand Is Never Really DoneEvergreen Podcasts
When I audited brands, one tool I developed was the "reach and clarity" model, a way to see how you stack up against another brand simply and see where you should be applying your energy. Want to hear it? I thought you might.