Creating Business Value with Employer Branding
It's not a magic trick. A strong employer brand doesn't just attract a better class of talent, it actually helps shape perceptions of everyone in the business. Done well, you can help people inside and outside your company see the business as more valuable than before.
Make Patterns, Not Consistency
great brands are about consistency, but more about understanding the core elements within the brand experience and think of ways to re-apply them to other arts of the business. They don't try to copy, they create patterns. Which is what you need to be doing with your employer brand.