The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Why Employer Brands Fail - Part Two

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

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Useless Facts

Facts don't do what you want them to
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The Expectations Game

If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations.
Listen to The Expectations Game

No New Tale To Tell

In this episode we think about story structure as a metaphor for how you can build your own brand.
Listen to No New Tale To Tell

Why Employer Brands Fail - Part Three

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail.
Listen to Why Employer Brands Fail - Part Three

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