The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Why Employer Brands Fail - Part Two

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail. In this three-part series, we'll break them down two at a time so you can avoid costly pitfalls and public failure. In this episode, we cover "reflects politics rather than reality " and "poorly defined ownership."

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Chicken or the Egg?

The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution...
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Who's In Charge?

Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company.
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Taking a Stand

Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something.
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What is Employer Brand For?

It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right.
Listen to What is Employer Brand For?

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