The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Reach and Clarity: Why Your Employer Brand Is Never Really Done

Thinking about employer branding can get complicated in a hurry. There are so many ways to describe, measure and understand your brand, it makes it hard to compare one brand to another. When I audited brands, one tool I developed was the "reach and clarity" model, a way to see how you stack up against another brand simply and see where you should be applying your energy. Want to hear it? I thought you might.

Find me:
MRA Minneapolis
Recruitcon - Nashville
HireConf - NYC
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Recent Episodes

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Useless Facts

Facts don't do what you want them to
Listen to Useless Facts

The Expectations Game

If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations.
Listen to The Expectations Game

No New Tale To Tell

In this episode we think about story structure as a metaphor for how you can build your own brand.
Listen to No New Tale To Tell

Why Employer Brands Fail - Part Three

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail.
Listen to Why Employer Brands Fail - Part Three

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