The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Employer Brand for Retention

We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company?

In this episode, we talk about how you can get involved and how you can play a role in one of the most complex and important issues of any company.

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The Authenticity Illusion

We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing?
Listen to The Authenticity Illusion

How to Work With Recruiters

In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding.
Listen to How to Work With Recruiters

The Modular Employer Brand

The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.
Listen to The Modular Employer Brand

The Three Minds of Employer Branding

In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?"
Listen to The Three Minds of Employer Branding

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