If you take the definition of employer branding literally, you might be inclined to make employer brands for all the various teams, offices and roles within your company. I mean, that's how you're going to explain "what it's like to work here" with any kind of granularity and specificity.
But what if you let go of the guide rail of "specificity" and focused on creating emotions in the prospects to attract them? And then, what if instead of telling specific stories, you talked about what it feels like to work there instead?
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This episode was sparked by a comment on this post asking what the next topics should be. Feel free to add your own ideas!