The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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The Authenticity Illusion

We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing?

Sadly, we've all brainwashed each other and ourselves into aspiring to something that crumbles with any scrutiny.

But don't fret. Behind that fuzzy-bunny facade is something far more useful.

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