The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Taking Your Employer Brand Beyond the Obvious

Call it "employer blanding" or even "the sea of sameness," but there's a valid reason to think all employer brands look and feel the same. But that's not a rule or anything.

The trick is learning how to push beyond the obvious to understand your talent targets and offer them something far more meaningful than what's obvious.

Show notes:

Recent Episodes

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Chicken or the Egg?

The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution...
Listen to Chicken or the Egg?

Who's In Charge?

Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company.
Listen to Who's In Charge?

Taking a Stand

Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something.
Listen to Taking a Stand

What is Employer Brand For?

It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right.
Listen to What is Employer Brand For?

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