The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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The Modular Employer Brand

The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.

In reality, a strong brand is modular, allowing you to pick and choose how to present it to various audiences while still maintaining a core (and very much aligned) sense of the company.

But you can't do that on the fly. You need to build your brand to be modular from the ground up.

Show notes:
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