The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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No New Tale To Tell

Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad.

As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible?

In this episode we think about story structure as a metaphor for how you can build your own brand.

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Chicken or the Egg?

The age old question: where should employer branding live? TA? Marketing? Comms? Like the "chicken or the egg" question, the answer involves a lot of evolution...
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Who's In Charge?

Who's in charge of the company? Leadership, right? Well, recently it sure seems like the employees are making their voices heard in the strategic direction of a company.
Listen to Who's In Charge?

Taking a Stand

Yes, it is absolutely time for your employer brand to quit playing it safe. You and your brand need to take a stand for something.
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What is Employer Brand For?

It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right.
Listen to What is Employer Brand For?

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