The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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No New Tale To Tell

Romeo and Juliet is the same story as West Side Story. Star Wars is a samurai fable. Mad Men is the same story as Breaking Bad.

As you think about developing and managing your employer brand, you might wonder how your brand is supposed to stand out and be unique and authentic in a world where there are millions of brands, all vying for the same territory as you. Is it really possible?

In this episode we think about story structure as a metaphor for how you can build your own brand.

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Useless Facts

Facts don't do what you want them to
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The Expectations Game

If you want to attract candidates, promise them the moon. But if you want them to engage and even stick around, you are going to have to learn how to set, manage (and occasionally exceed) candidate expectations.
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Why Employer Brands Fail - Part Three

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail.
Listen to Why Employer Brands Fail - Part Three

Why Employer Brands Fail - Part Two

There are six common, but rarely-discussed, reasons why a company's employer brand initiative (or project or function) will fail...
Listen to Why Employer Brands Fail - Part Two

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