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The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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What is Employer Brand For?

It may seem like a simple question, but how you answer it determines the scope of your work. If you want to keep the employer brand function from being a funnel-filler or the "swag maven," you need to answer the question right.

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Recent Episodes

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A Better Resume

Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want.
Listen to A Better Resume

The View From Here with Holland McCue

The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand.
Listen to The View From Here with Holland McCue

Lighthouses and Books with Charu Malhotra

This week we have a lovely long conversation with Charu Malhotra. Charu's worked on a number of employer brands that you've probably hear of, like Unilever, BP, and Ferrero (just to name a few).
Listen to Lighthouses and Books with Charu Malhotra

Cognitive Bias

We all make decisions based on mental shortcuts and pattern recognition. It's just what humans do. But if you're building a brand, these same shortcuts can keep you from seeing the brand that's right in front of you.
Listen to Cognitive Bias

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