The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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The Four Drivers of Employer Brand

By now, you've been thinking about how your employer brand needs to react in light of...[looks around]... well, everything. Whether you inherited your brand or defined it yourself, things have changes and your brand needs to reflect it.

But if you just slap a new brand on, how useful will that be? You need to re-think things. Which means you need to understand how your employer brand was formed in the first place.

In this episode, we break down the four things that create your brand. If you understand them, you can figure out how to influence them. If you don't understand them, you might as well try to change the tides.

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The Impossible Employer Brand Metric

Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about.
Listen to The Impossible Employer Brand Metric

Creative vs Position

Which one creates the stronger employer brand message?
Listen to Creative vs Position

Finite and Infinite

Does your employer brand strategy change when when you have a fixed talent pool?
Listen to Finite and Infinite

What Really Changed?

Sure, everything seems different, but does that mean your employer brand has to, too?
Listen to What Really Changed?

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