The Integrated Employer Brand
The Hatfields and McCoys. The Capulets and Montagues. Cats and Dogs. Me and Decaf. Employer brand and marketing. These are the feuds that never seem to die.
What might be missing from your employer brand is to end the madness and make better friends with the marketing team, not just to access their tools (and budgets), but to move your organization towards one where employer brand and marketing aren't just civil, but integrated.
Welcome to the future of the integrated brand.