Beyond the New Normal
This episode is a kind of natural second chapter to last week's Employer Brand In The Time of COVID. In that episode, we talked about how you need to start thinking about how to manage your brand when physical proximity can't be an assumption.
In this episode, we go beyond that. Not to what happens beyond the crisis, but how do you think beyond the standard limitations of how we see employer branding as a function, as a player within the business. If you think your employer brand is just there to attract talent, that's all it can do. But if you see it as a great deal more, your impact can go far beyond recruiting.