The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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Finite and Infinite

Most recruiting functions work (and treat candidates) as if there's always more fish in the sea. They act as if there are an unlimited supply of candidates, so their job is to just find more.

But what about in circumstances where there is a fixed number of potential candidates? Aerospace engineers with security clearance, clinical researchers with MDs, veterinarians, etc?

In this episode, we break down how employer brand strategy changes when you have a finite talent pool.

Show Notes:

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The Impossible Employer Brand Metric

Let us be blunt: the metrics we often use (time to fill, funnel conversion rates, quality of hire, cost per hire, etc) are... imprecise. And to be even more blunt, they aren't the kind of metrics that anyone outside of TA cares about.
Listen to The Impossible Employer Brand Metric

Creative vs Position

Which one creates the stronger employer brand message?
Listen to Creative vs Position

What Really Changed?

Sure, everything seems different, but does that mean your employer brand has to, too?
Listen to What Really Changed?

The Four Drivers of Employer Brand

What makes your employer brand... your brand?
Listen to The Four Drivers of Employer Brand

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