The World's Most Caffeinated Employer Brand Podcast

From James Ellis, this podcast is dedicated to making you smarter about recruiting and hiring. It's time to reinvent employer branding, recruiting, and hiring from the ground up!

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How to Work With Recruiters

While your employer brand is really owned by everyone in your company, your recruiters do a great deal of heavy lifting to communicate, frame and amplify your branding message. So why do so many push back on your work? Don't they know that you're trying to help them???

In this episode, we get nitty gritty on building great relationships with recruiters to be the best possible advocates for you and your employer branding.

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Employer Brand for Retention

We all know our first job is (or expected to be) one of attraction. And we all know that if we build a strong brand, it will impact retention. But how many of us are intentionally involving ourselves in the thorny retention issues of the company?
Listen to Employer Brand for Retention

The Authenticity Illusion

We all "know" that the employer brander's mantra is to create an authentic brand. What does that even mean? Is that even achievable? Is that even really a thing?
Listen to The Authenticity Illusion

The Modular Employer Brand

The mistake in employer branding is to treat the brand as monolithic, as a single tagline repeated until you are blue in the face.
Listen to The Modular Employer Brand

The Three Minds of Employer Branding

In the beginning, many of us saw (and our bosses saw) employer branding as "stuff that needed to get done and solved." But as we solved issues, we started asking, "is this the right problem to solve?" and "how can we solve this issue so it never happens again?"
Listen to The Three Minds of Employer Branding

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