Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Delighting Customers by Removing Friction from Banking

The best way to increase sales, loyalty and customer satisfaction is to reduce the effort needed to proceed along the customer journey. Jeff Bezos said, “When you reduce friction – make something easy – people do more of it.”

Customers have been trained by companies like Amazon, Google, Uber, Netflix, Rocket Mortgage and others that processes can be simplified in a digital world. The key is to be able to identify roadblocks and change them for the benefit of both your company and the customer.

We are joined by Roger Dooley, author of the books ‘Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromarketing’, and ‘Friction: The Untapped Force That Can Be Your Most Powerful Advantage’. During the interview, Roger shares how behavioral science can help identify and eliminate the friction that can destroy a customer experience.

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Digital Transformation: Not Just for Big Banks

Banking Transformed
Ross Creasy, CIO of Ameris Bank, and Stuart Cook, CDPO of Valley Bank, share how they became leaders in digital banking transformation.
Listen to Digital Transformation: Not Just for Big Banks

Winning the Battle for Trust Against Fintech Firms

Banking Transformed
Nikhil Lele, the principal for digital transformation at EY, discusses the shift in financial services loyalty and what banks and credit unions can do.
Listen to Winning the Battle for Trust Against Fintech Firms

Differentiation Requires Personalized Digital Banking Experiences

Banking Transformed
Colleen Dabbs, director of solution consulting for Fiserv, discusses the importance of creating digital solutions.
Listen to Differentiation Requires Personalized Digital Banking Experiences

LendingClub is Well Positioned for Future Growth

Banking Transformed
Scott Sanborn, CEO of LendingClub, shares his perspective on how the LendingClub platform can leverage the loyalty of borrowers.
Listen to LendingClub is Well Positioned for Future Growth