Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Delighting Customers by Removing Friction from Banking

The best way to increase sales, loyalty and customer satisfaction is to reduce the effort needed to proceed along the customer journey. Jeff Bezos said, “When you reduce friction – make something easy – people do more of it.”

Customers have been trained by companies like Amazon, Google, Uber, Netflix, Rocket Mortgage and others that processes can be simplified in a digital world. The key is to be able to identify roadblocks and change them for the benefit of both your company and the customer.

We are joined by Roger Dooley, author of the books ‘Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromarketing’, and ‘Friction: The Untapped Force That Can Be Your Most Powerful Advantage’. During the interview, Roger shares how behavioral science can help identify and eliminate the friction that can destroy a customer experience.

Recent Episodes

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The Future of Payments is Fast, Seamless, Safe and Embedded

Banking Transformed
Mike Cook, global payments leader at IBM, discusses how legacy financial institutions can keep pace with a new generation of providers.
Listen to The Future of Payments is Fast, Seamless, Safe and Embedded

What Defines a Digital Banking Winner?

Banking Transformed
Daniel Latimore, chief research officer for Celent, discusses the ways leading financial institutions are differentiating themselves with innovation.
Listen to What Defines a Digital Banking Winner?

The History of Fintech Transformation

Banking Transformed
Shamir Karkal, Founder & CEO of Sila, discusses how innovation in the banking industry has changed since the early days of Simple.
Listen to The History of Fintech Transformation

The Importance of Global Payments Functionality

Banking Transformed
Stephen Kuhl, Managing Director – Financial Institutions and Strategic Partnerships for Western Union Business Solutions, discusses why offering international payment services can be a game-changer, how to overcome hurdles, and what action steps every community bank and credit union must take right now.
Listen to The Importance of Global Payments Functionality