Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

Financial Marketing Takes Center Stage

The Digital Banking Report has just completed research on the impact of the pandemic on financial marketing. We found that changes in almost every area of financial marketing were more dramatic than in any of the previous 7 years. This is primarily because consumer adoption of digital alternatives advanced a decade in a matter of weeks.

We found major changes in marketing spend, solution prioritization, use of data and technology, and even marketing talent deployment that will unlikely revert to pre-pandemic norms. Some of these changes represent accelerations of previous trends, while some are new trends altogether. It is yet to be seen the duration of these changes, but each deserves a careful review.

To discuss the findings of our State of Financial Marketing report, we are joined by Barry McCarthy, president and CEO of Deluxe Corporation, the sponsor of the report. In this episode, we discuss this year’s findings and the ramifications for financial institutions in the future.

Recent Episodes

View All

Winning the Battle for Trust Against Fintech Firms

Banking Transformed
Nikhil Lele, the principal for digital transformation at EY, discusses the shift in financial services loyalty and what banks and credit unions can do.
Listen to Winning the Battle for Trust Against Fintech Firms

Differentiation Requires Personalized Digital Banking Experiences

Banking Transformed
Colleen Dabbs, director of solution consulting for Fiserv, discusses the importance of creating digital solutions.
Listen to Differentiation Requires Personalized Digital Banking Experiences

LendingClub is Well Positioned for Future Growth

Banking Transformed
Scott Sanborn, CEO of LendingClub, shares his perspective on how the LendingClub platform can leverage the loyalty of borrowers.
Listen to LendingClub is Well Positioned for Future Growth

Why a Big Bank Executive Jumped to a Digital Credit Union

Banking Transformed
Dennis Devine, CEO at Alliant Credit Union, shares his perspective on how Alliant delivers the best of digital.
Listen to Why a Big Bank Executive Jumped to a Digital Credit Union