Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

Financial Marketing Takes Center Stage

The Digital Banking Report has just completed research on the impact of the pandemic on financial marketing. We found that changes in almost every area of financial marketing were more dramatic than in any of the previous 7 years. This is primarily because consumer adoption of digital alternatives advanced a decade in a matter of weeks.

We found major changes in marketing spend, solution prioritization, use of data and technology, and even marketing talent deployment that will unlikely revert to pre-pandemic norms. Some of these changes represent accelerations of previous trends, while some are new trends altogether. It is yet to be seen the duration of these changes, but each deserves a careful review.

To discuss the findings of our State of Financial Marketing report, we are joined by Barry McCarthy, president and CEO of Deluxe Corporation, the sponsor of the report. In this episode, we discuss this year’s findings and the ramifications for financial institutions in the future.

Recent Episodes

View All

How to Build a Digital Banking Lifestyle ‘Super App’

Banking Transformed
Jayesh Patel, the head of Liv, the first digital-only lifestyle bank which is part of Emirates NBD, discusses digital transformation at Emirates NBD, the importance of an innovation culture and the development of a challenger bank within a legacy banking organization.
Listen to How to Build a Digital Banking Lifestyle ‘Super App’

Dave: A Digital Banking Platform for the Underserved

Banking Transformed
Jason Wilk, co-founder and CEO of Dave, discusses his career path as a 4X founder, the mission of Dave, the increasingly competitive challenger bank space and how Dave responded to a recent security breach.
Listen to Dave: A Digital Banking Platform for the Underserved

BankMobile: From Fintech Bank to TechFin Platform

Banking Transformed
Jay and Luvleen Sidhu, co-founders of BankMobile, discuss the recent moves by BankMobile and the underlying strategy that has made this evolutionary digital bank a success.
Listen to BankMobile: From Fintech Bank to TechFin Platform

Varo: The First Nationally Chartered Fintech Bank

Banking Transformed
Colin Walsh, founder and CEO of Varo Money, Inc., discusses why Varo pursued a national charter, the benefits of being a mobile-only bank, and how to gain scale in an industry that already has too many players.
Listen to Varo: The First Nationally Chartered Fintech Bank

Connect on social media or subscribe to our newsletter

Connect