Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

How to Win in the Experience Economy

How can organizations compete for customers, time, attention and money in an increasingly digital world where time is limited, attention is scarce and the ability to genuinely engage with consumers has become more difficult than ever?

One of the few brand differentiators available today is to build memorable and repeatable experiences. Unlike in the past, when many of these experiences could be built in a one-to-one tactile world, digital delivery changes the game.

To better understand the challenges and opportunities of building a compelling customer experience, I am joined by fellow Clevelander Jim Gilmore. Jim is the coauthor, along with Joe Pine, of one of the best business books of the 20th century, "The Experience Economy". Jim shares examples of how executives from any industry can set themselves apart from the competition be creating personalized and transformative experiences.


Episode Sponsor: Auriga

Auriga is a leading supplier of software and technological solutions for the banking and payments industries, and a specialist provider of innovative omnichannel solutions to banks and other financial institutions.

Auriga wants to help bank branches avoid closure by moving to a “Lean Bank Branch” model. The model reinvents branches as leaner operations, creating enhanced value for customers based on self-service for simple functions and video calling booths for one-to-one personalized advice - reducing their operating costs.

As safety has been redefined by COVID worldwide, the lean bank branch requires no contact yet puts human connection and conversation back into banking.

Find out more at www.aurigaspa.com/leanbankbranch/

LinkedIn - https://www.linkedin.com/showcase/auriga-uk-the-banking-e-volution/

Twitter - @aurigaSW

Recent Episodes

View All

How Banking-as-a-Service has Made Webster Bank Future-Ready

Banking Transformed
Matthew Smith, Head of Digital Banking and Banking as a Service at Webster Bank, discusses why Webster Bank decided to pursue the BaaS strategy an...
Listen to How Banking-as-a-Service has Made Webster Bank Future-Ready

Reimagining Customer Engagement with Intelligent Texts

Banking Transformed
Scott McArthur, CRO of Statflo, discusses the power of intelligent conversational texts, and how this channel can improve satisfaction and financi...
Listen to Reimagining Customer Engagement with Intelligent Texts

Banking on the Metaverse

Banking Transformed
Ray Wang, Founder and Chairman of Constellation Research, untangles the hype from the likely reality and provides a clearer view of where the pote...
Listen to Banking on the Metaverse

Why New Banks are Taking Over the World

Banking Transformed
Philippe De Backer and Juan Gonzalez from Arthur D. Little discusses the challenges facing traditional banking organizations and the actions that ...
Listen to Why New Banks are Taking Over the World