Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Marketing During Times of Disruptive Change

The marketing profession has moved from art to science, with the use of new technologies powered by artificial intelligence (AI), with a level of personalization and real-time communication only dreamed of in the past. But, how does marketing change during a time of economic crisis?

As opposed to using marketing to sell products, how can marketing be leveraged to help customers manage their finances and provide support during difficult times? Where speed, tone and clarity of communication is of utmost importance, how can financial institutions help consumers use channels they may be unfamiliar with and proactively provide financial solutions they may be unaware of?

Today’s guest is Rohit Mahna, head of the financial services practice at Salesforce. He’s got an insider’s perspective on how financial institutions can use data and advanced analytics to meet consumer needs while building brand loyalty. We discuss how organizations can combine empathy with solution-based marketing, moving transactions to digital channels while remaining agile during turbulent times.

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The Rise of Technosocialism: An Opportunity of a Lifetime

Banking Transformed
Brett King discusses what the future may look like, what is inevitable, and what can be altered if humans take the appropriate action.
Listen to The Rise of Technosocialism: An Opportunity of a Lifetime

5 Keys to a Successful Data-Driven Strategy in Banking

Banking Transformed
Jason White and Mark Leher discuss the development and execution of a truly transformational data-driven business strategy for financial institutions.
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Smaller Banks Risk Losing Digital Customers

Banking Transformed
Craig McLaughlin discusses the results of the Harris research and provides insights into how smaller organizations must respond to the digital experience.
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The Need to Create Differentiated Digital Banking Experiences

Banking Transformed
Lane Martin discusses the challenges firms face in putting a digital strategy in place, and the path to an effective and attractive digital platform.
Listen to The Need to Create Differentiated Digital Banking Experiences