Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Marketing During Times of Disruptive Change

The marketing profession has moved from art to science, with the use of new technologies powered by artificial intelligence (AI), with a level of personalization and real-time communication only dreamed of in the past. But, how does marketing change during a time of economic crisis?

As opposed to using marketing to sell products, how can marketing be leveraged to help customers manage their finances and provide support during difficult times? Where speed, tone and clarity of communication is of utmost importance, how can financial institutions help consumers use channels they may be unfamiliar with and proactively provide financial solutions they may be unaware of?

Today’s guest is Rohit Mahna, head of the financial services practice at Salesforce. He’s got an insider’s perspective on how financial institutions can use data and advanced analytics to meet consumer needs while building brand loyalty. We discuss how organizations can combine empathy with solution-based marketing, moving transactions to digital channels while remaining agile during turbulent times.

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How to Win in the Experience Economy

Banking Transformed
Jim Gilmore is the coauthor, along with Joe Pine, of one of the best business books of the 20th century, "The Experience Economy". Jim shares examples of how executives from any industry can set themselves apart from the competition be creating personalized and transformative experiences.
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What's Next: 2021 Banking and Fintech Trends to Watch

Banking Transformed
Ron Shevlin, the Managing Director of Fintech Research at Cornerstone Advisors, gives his perspective on the future of banking and fintech.
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How to Build the Best Mobile Banking App

Banking Transformed
Mark Donohue, founder and CEO of Hong Kong-based iSky Research, discusses what makes a mobile banking leader, given the insight Mark has from monitoring hundreds of banks globally on functionality and user experience.
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Keys to Successful Leadership in the Future

Banking Transformed
Jacob Morgan, futurist, TED speaker and best-selling author of 4 books including his newest book, The Future Leader, shares insights from his in-depth research on how leadership is changing, what leadership is going to look like in the future, and what we need to do now to be future-ready leaders.
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