Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

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Marketing During Times of Disruptive Change

The marketing profession has moved from art to science, with the use of new technologies powered by artificial intelligence (AI), with a level of personalization and real-time communication only dreamed of in the past. But, how does marketing change during a time of economic crisis?

As opposed to using marketing to sell products, how can marketing be leveraged to help customers manage their finances and provide support during difficult times? Where speed, tone and clarity of communication is of utmost importance, how can financial institutions help consumers use channels they may be unfamiliar with and proactively provide financial solutions they may be unaware of?

Today’s guest is Rohit Mahna, head of the financial services practice at Salesforce. He’s got an insider’s perspective on how financial institutions can use data and advanced analytics to meet consumer needs while building brand loyalty. We discuss how organizations can combine empathy with solution-based marketing, moving transactions to digital channels while remaining agile during turbulent times.

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The Future of Payments is Fast, Seamless, Safe and Embedded

Banking Transformed
Mike Cook, global payments leader at IBM, discusses how legacy financial institutions can keep pace with a new generation of providers.
Listen to The Future of Payments is Fast, Seamless, Safe and Embedded

What Defines a Digital Banking Winner?

Banking Transformed
Daniel Latimore, chief research officer for Celent, discusses the ways leading financial institutions are differentiating themselves with innovation.
Listen to What Defines a Digital Banking Winner?

The History of Fintech Transformation

Banking Transformed
Shamir Karkal, Founder & CEO of Sila, discusses how innovation in the banking industry has changed since the early days of Simple.
Listen to The History of Fintech Transformation

The Importance of Global Payments Functionality

Banking Transformed
Stephen Kuhl, Managing Director – Financial Institutions and Strategic Partnerships for Western Union Business Solutions, discusses why offering international payment services can be a game-changer, how to overcome hurdles, and what action steps every community bank and credit union must take right now.
Listen to The Importance of Global Payments Functionality