Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

Marketing During Times of Disruptive Change

The marketing profession has moved from art to science, with the use of new technologies powered by artificial intelligence (AI), with a level of personalization and real-time communication only dreamed of in the past. But, how does marketing change during a time of economic crisis?

As opposed to using marketing to sell products, how can marketing be leveraged to help customers manage their finances and provide support during difficult times? Where speed, tone and clarity of communication is of utmost importance, how can financial institutions help consumers use channels they may be unfamiliar with and proactively provide financial solutions they may be unaware of?

Today’s guest is Rohit Mahna, head of the financial services practice at Salesforce. He’s got an insider’s perspective on how financial institutions can use data and advanced analytics to meet consumer needs while building brand loyalty. We discuss how organizations can combine empathy with solution-based marketing, moving transactions to digital channels while remaining agile during turbulent times.

Recent Episodes

View All

How Citi Maintains Customer Loyalty During a Pandemic

Banking Transformed
Mary Hines, chief marketing officer for the US Consumer Bank at Citi, discusses the importance of turning loyalty program interactions from something that is occasional to something habitual.
Listen to How Citi Maintains Customer Loyalty During a Pandemic

Marcus by Goldman Sachs: Digital Banking Built for the Consumer

Banking Transformed
Dustin Cohn, Head of Brand and Marketing over Consumer and Investment Management for Goldman Sachs and the Marcus brand, discusses the building of a new digital banking brand within a legacy financial firm.
Listen to Marcus by Goldman Sachs: Digital Banking Built for the Consumer

Four Seismic Shifts That Are Changing Banking

Banking Transformed
Nancy Giordano, strategic futurist, founder of PlayBig, Inc. and co-founder of the Femme Futurists Society, discusses how the recent confluence of pandemics have impacted the future of work.
Listen to Four Seismic Shifts That Are Changing Banking

Banking Must Move Beyond Rhetoric On Social Issues

Banking Transformed
Legendary basketball coach, author and inspirational speaker, Mike Jarvis shares his insights into what leaders and organizations must do today to meet the needs of the community.
Listen to Banking Must Move Beyond Rhetoric On Social Issues

Connect on social media or subscribe to our newsletter

Connect