Embrace change, take risks, and disrupt yourself

Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the challenges facing the banking industry. Featuring some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.

Listen on Apple Podcasts Listen on Spotify Listen on Pandora

The Power of Social Media Influencers in Banking

In a world impacted by COVID-19, brand recognition and authenticity have never been more important, while the reach of traditional marketing channels continue to erode. This is where influencer marketing can help.

With social media becoming more entrenched in people's daily lives, the use of influencer marketing continues to skyrocket. Beyond celebrities, a new breed of niche influencer can provide financial institutions access to a huge following of potential prospects not available with other promotional methods.

To understand the potential of influencer marketing on building brand recognition and value, we are joined by Elma Beganovich, one of the co-founding sisters of New York-based A&E, a digital agency with a powerful portfolio of Fortune 500 companies including Netflix, Wells Fargo, Procter & Gamble, and Johnson & Johnson.

In the episode, we discuss how financial institutions of all sizes can benefit from influencer marketing and how to implement a stronger social strategy.

Recent Episodes

View All

Humanized Digital Engagement Propels Growth in Banking

Banking Transformed
Katherine Regnier, CEO of Coconut Software, shares how banks and credit unions can bridge the gap between digital and physical client experiences ...
Listen to Humanized Digital Engagement Propels Growth in Banking

The Future of Open and Embedded Banking at Truist

Banking Transformed
Anthony Burton, SVP of connected banking, open finance, and embedded banking at Truist, shares how Truist is embracing this opportunity and how th...
Listen to The Future of Open and Embedded Banking at Truist

Your Back Office: The Missing Piece of Great CX

Banking Transformed
Nicole Nevulis, Global Senior Director at Verint, shares how banks and credit unions can transform the back-office to become a competitive differe...
Listen to Your Back Office: The Missing Piece of Great CX

MX: The Next Frontier of Money Experiences

Banking Transformed
Jim Magats, the CEO of MX, shares how he and his team see MX moving forward, and the importance of data and insights as the foundation of the enti...
Listen to MX: The Next Frontier of Money Experiences