Innovation and Futurology for Recruiting

The world’s most popular interview-based podcast for senior talent acquisition and HR professionals. Guests are thought leaders and practitioners, many of whom have global reputations for innovation.

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Ep 302: Target Audience

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I've been advocating for broader adoption of established digital marketing practices in recruitment marketing for a long time now. With many talent acquisition teams now having to deliver results with reduced resources, understanding targeting and measurement in marketing has arguably never been more important.

My guest this week is David Larsen, Global Talent & Employer Brand Lead at Knauf. David has a really interesting background, having worked at Google and also spent time as an entrepreneur starting up and successfully exiting from a tech company. David has some great thoughts and insights to share on the role digital marketing should be playing in talent acquisition moving, forward particular in terms of how employers define and understand their target audiences.

In the interview, we discuss:

• The lessons David has learned about talent acquisition during his career to date.

• The talent acquisition challenges at Knauf

• Applying digital marketing practices to recruitment marketing

• Defining and understanding target audiences

• Truly understanding an EVP

• Gaining competitive advantage

• Adapting processes and communication for different audiences

• Technology as a lever of cost and efficiency

• Quantitive analysis of candidate journeys

• The future of recruitment marketing

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Recent Episodes

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Ep 327: Conversational Intelligence

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It's only the end of January, and I think we can all clearly see that 2021 will be another challenging year. So what can talent acquisition leaders do to motivate and build resilience in their teams during these incredibly stressful times?
Listen to Ep 327: Conversational Intelligence

Ep 326: Getting Automation Right

Recruiting Automation will be a topic we explore in a lot of detail over this coming year. The key to any automation strategy is removing friction in a way that saves time and resource but at the same time enhances the experience for candidates, recruiters and hiring managers.
Listen to Ep 326: Getting Automation Right

Round Up: New Year 2021

In this short episode, Matt reflects on the past 12 months and looks forward into 2021.
Listen to Round Up: New Year 2021

Ep 325: Recruiting Leaders

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Recruiting at the C-Level presents some unique challenges, perhaps the most prominent being the long-standing inequality of the number of women hired at board level.
Listen to Ep 325: Recruiting Leaders